LeadFloww
How we redesigned a B2B SaaS for consistent user experience and conversions.
The Challenge
LeadFloww is a B2B SaaS that delivers 1,500+ leads in your inbox every month. Their previous site looked clean but was a bit clunky in design. Their website used Webflow and Memberstack.
Our Approach
We proposed a redesign that would focus on conversion and scaling content. We rebranded their text logo, redesigned their website and helped them switch to Outseta for a more all-rounded solution for their subscription based SaaS.
Design
We derived the color palette from the existing design. We chose a font pairing that was readable and used heading colors that added a bit of pop. By setting up template pages, we gave them the ability to create pages on their own easily.
Development
We implemented the design and set up their integration with Outseta. Memberstack previously only offered for protecting their SaaS pages, but Outseta gave them a marketing tool as well as an easier way to pull in customer profile data in to their app.
SEO
We submitted the sitemap to search engines, added meta tag data, ensured good heading hierarchy and made other on-page SEO optimizations.
More case studies
See how we helped more clients grow their business through their website.
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